Indulgence Chocolatiers
PACKAGING DESIGN + ILLUSTRATION

Indulgence Chocolatiers creates high quality confectionery chocolate for retail and in house experiences. I refreshed their packaging and labels to give the brand a more modern and engaging look, with additional illustrated signage to support the space.

Role | Designer

Timeframe | Multiple projects ranging from 1 - 3 months

Role | Designer Timeframe | Multiple projects ranging from 1 - 3 months

Mission
MODERNIZING A BELOVED SMALL BUSINESS

Indulgence Chocolatiers is known for its product quality, but the existing packaging felt dated and lacked strong shelf presence. The objective was to modernize the packaging so it aligned with current design trends, connected more effectively with customers, and supported increased sales.

Process
MOODBOARD/IDEATIONS, ROUGH & TIGHT SKETCHES

A structured process consisting of early ideation with client meetings to the final project.

IC002_Moodboard.png
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IC002_VBM & MAYAN Cocoa Labels.png

Solution
A MODERN, COHESIVE VISUAL REFRESH

The updated packaging features a refreshed design that highlights the brand’s premium nature and improves clarity at point of sale. Refined typography, simplified layouts, and custom illustrations created a more engaging system. To support this updated packaging system, I also illustrated signage to extend the refreshed visual language throughout the retail environment.