Hummingbird House
MENU DESIGN + ILLUSTRATION + BRAND IDENTITY

Hummingbird house is a high end, tropical cocktail bar offering vegetarian cuisine catered to a demographic of 21-30 year olds.

Role | Designer & Illustrator

Timeframe | 2 Weeks

Role | Designer & Illustrator Timeframe | 2 Weeks

Mission
DESIGN A MENU THAT CAPTURES THE ESSENCE

Working on this project, my goal was to design a menu and identity that expresses Hummingbird House’s tropical cocktail aesthetic and vegetarian focus through a clean, elegant, and cohesive visual system. To cater to the younger demographic, I went for fun, illustrative elements. 

Process
MOODBOARD + TYPE SYSTEMS + SKETCHES

Exploration of tropical moods, punchy colors, type pairings, and compositions.

VanProoyen_Hummigbirdhouse_Moodboard.png
VanProoyen_Hummigbirdhouse_Typepairings.png
VanProoyen_Hummigbirdhouse_grid systems.png

Result
A FRESH, FUN LABEL

A punchy, readable menu design that captures Hummingbird House’s rich, tropical vibe. Playful illustrations balance the high-end aesthetic, making the experience feel approachable and appealing to a younger audience.