GRRROWL
IDENTITY DESIGN

Grrrowl is a cat café designed for a more hardcore audience, offering an alternative to the typically soft and feminine café aesthetic. The brand leans into an edgier identity to stand out, also promoting a meaningful cause to encourage the adoption of black cats, which are often the least adopted.

Role | Designer

Timeframe | 3 Weeks

Role | Designer Timeframe | 3 Weeks

BRAND STANDARDS

How to design for GRRROWL.

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Process
MOODBOARD & LOGO IDEATIONS

The initiate concepts I explored for GRRROWL.

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TEASER VIDEO

A teaser video to create hype for GRRROWL.