Scratch Disc
GRAPHIC DESIGN + BRAND IDENTITY
Scratch Disc is a Marketing Lab built to make your mark. Their services offer video, photo, and design, and utilize storytelling based narratives to connect with their client’s audience. Their focus is catered to athletics, fitness-driven food, and apparel brands, incorporating elements of analog media to differentiate from modern digital aesthetics.
Role | Designer
Role | Designer
Mission
DESIGN A DISTINCT LOGO FOR A MARKETING LAB
My goal was to design a logo that feels modern and bold, yet respects the analog media used in Scratch Disc. Having an organic touch to feel human made and reflect Scratch Disc’s value for personal relationships.
Process
LOGOS IDEATIONS
With a provided moodboard, I created logo ideations. In the first stage, moved forward with option 6.
TIGHT LOGOS: DIRECTION 1
For the tight sketch phase, I tried more variations of option 6 and paired with logo lockups. We wanted the form of a disc, but still convey an S and D.
TIGHT LOGOS: DIRECTION 2
Revised direction the client moved forward with. During this stage we wanted to get the scratch right and explored many routes for that.
Result
FINAL LOGOS
An identity for their marketing lab, featuring logos, patterns, typefaces, brand standards that reflect Scratch Disc’s storytelling focus, and commitment to creating work that feels human.