PITAYA Rebrand
PACKAGING DESIGN + ILLUSTRATION

For this project I was tasked with creating a rebrand of an existing company. Pitaya Foods was my pick! Pitaya promotes sustainable organic farming and offers a variety of fruits.

Role | Designer & Illustrator

Timeframe | 2 Weeks

Role | Designer & Illustrator Timeframe | 2 Weeks

Mission
DESIGN PACKAGING HIGHLIGHTING THE PRODUCT

When designing the packaging, I wanted to showcase the product in a fun, engaging way. I decided to incorporate friendly animal illustrations, along with a clear window so consumers can see the product inside.

Process
PACKAGING IDEATIONS

The initiate concepts I explored for the rebrand. The brands Tillamook and Cheez-It were considered, I moved forward with Pitaya because I felt it was the strongest.