Frisky Hour Wine
PACKAGING DESIGN + ILLUSTRATION

With experience of working as a server, I found myself surrounded by many inspiring labels, specifically wine labels! Taking that inspiration and admiration, I enjoy designing my own just for fun. Take a look behind the scenes into my recently designed Frisky Hour wine label:

Role | Designer & Illustrator

Timeframe | 2 Weeks

Role | Designer & Illustrator Timeframe | 2 Weeks

Mission
DESIGN AN EYE-CATCHING LABEL

Frisky Hour Wine pairs a fruity pinot noir with a sense of play, brought to life through the tagline Pour the Moment. The eye-catching label and custom bag use a mascot-led design to express the wine’s lively notes while maintaining a polished, premium feel.

Process
CHARACTER IDEATIONS

For this project, I knew I wanted a playful, little mascot. Sketching helps me develop this, and the composition for the project.

Result
A FRESH, FUN LABEL

The result is a playful wine label for Frisky Hour that highlights the fruit-forward notes of the pinot noir through bold red hues, expressive typography, and a friendly mascot. The identity goes beyond the bottle to a custom wine bag, creating a strong and cohesive brand that feels fun, approachable, and well-suited for a 21–30-year-old audience.